This Summer, Better Health and Disney have teamed up once again to encourage kids to get active during the holidays. This year, the 10 Minute Shake Up Games are inspired by some favourite characters from Disney’s Encanto and Frozen, Disney and Pixar’s Lightyear, and Marvel’s The Avengers!
Building on eight successful years, the 10 Minute Shake Up campaign aims to inspire children to build confidence in being active, develop new and longer-term physical skills and, most importantly, have fun!
The campaign’s aim is to act as inspiration and a gateway to other sports and activities for the youth. Physical activity offers many benefits, including personal and mental health, as well as improved social and academic outcomes. Children and young people are advised to participate in at least 60 minutes of moderate to vigorous physical activity each day, but many are falling short of this recommended target. The 10 Minute Shake Ups break this hour down into manageable chunks for both kids and adults, making it both achievable and fun.
The most recent research published by Sport England shows the damaging impact of the pandemic on children’s physical activity levels, with only 45% of children meeting CMO guidelines of doing an average of 60 minutes of physical activity per day.
Parents can find a plethora of fun games on the 10 Minute Shake Up hub, as well as an online quiz designed to help kids find sports and activities that they will enjoy.